A new report by Rabobank says the world must increase its usable water supply and effectively manage water demand. The report "Agricultural Water - Free Flowing Markets Sustain Growth" focuses significant attention on water markets. Rabobank calls water markets an effective tool for delivering water where it is most valued. According to the research, markets are an important part of ensuring that the proper allocation of water can occur. Rabobank also says water markets can help ensure that agricultural has access to enough water to be economically viable and can feed a growing world population. Rabobank’s Vernon Crowder says “we encourage food and agri suppliers and other leaders to be directly involved in the establishment of water markets.” The report goes on to examine the situation in some of the major agricultural regions of the globe. In North America, the report focuses on California, the Colorado River Basin and the Ogallala Aquifer.
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