The Canada-based restaurant chain Earl’s has apologized to beef producers in the spat between the two over an announcement the chain would only serve 100 percent Certified Humane beef. The announcement earlier this year was immediately met with intense criticism from both consumers and beef producers. If the restaurant chain had moved forward with the decision, the company would have sourced the most of its beef from the United States. Meatingplace reports suppliers in Canada would not be able to keep up with the demand. At the Canadian Beef Industry Conference in Calgary last week, Earl’s President Mo Jessa said “I am asking for your forgiveness and allow me the chance to work with the industry.” Within a week of the announcement this spring, the company announced that it would be bringing back Alberta beef to its restaurants—59 of which are located in Canada—and that it would work with local farms “to build a supply of Alberta beef that meets their criteria.”
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