Three executives representing Korean flour milling companies will travel through the Pacific Northwest (PNW) Aug. 7 to 14, for a more in-depth look at crop production and quality of soft white (SW), hard red spring (HRS) and HRW wheat. Their visit, which includes stops in Montana, Washington and Oregon, will give them the opportunity to meet with growers, breeders and exporters.
“These milling companies hold purchasing tenders for milling wheat that supply all eight mills in Korea,” said USW Country Director Chang Yoon Kang, who is leading the team. “Each of these managers have a key role in making decisions about wheat origin, class, purchase contract specifications and wheat procurement policies. It is vital that they receive timely and reliable information on the crop situation.”
With funding from USDA’s Foreign Agricultural Service, USW collaborated with the Montana Wheat & Barley Committee (MWBC), Washington Grain Commission (WGC) and Oregon Wheat Commission (OWC) to organize and host this trade team.
In calendar year 2015, South Korea imported 2.37 MMT of wheat, including 1.10 MMT U.S. SW, HRS and HRW wheat sourced from PNW and northern plains fields. While Korean millers import most of their wheat from the United States, Canadian spring wheat is also imported to blend with U.S. classes for bread flour. Australian white wheat is preferred for Korean style noodles, but USW is working to flank that market by helping its customers introduce whole wheat products made with flour from U.S. wheat as a healthy noodle choice.
The team will start its visit in Great Falls, MT, to visit a Columbia Grain elevator and the State Grain Lab. They will also tour O’Hara Farms in Fort Benton, MT, and have dinner with MWBC commissioners. In Pullman and Spokane, WA, the team will meet with Washington State University breeders and tour the USDA Agricultural Research Service (ARS) Western Wheat Quality lab, as well as go on a tour of the HighLine Grain shuttle facility. The final leg of the trip will be to Portland, OR, where the team will learn more about the PNW supply chain from staff at the USW West Coast Office, Wheat Marketing Center, Oregon Wheat Commission, Pacific Grain Exporters Association and FGIS. The team will round out their trip with a farm tour in the Willamette Valley.
“The Korean consumer is sophisticated and demands a wide range of high-quality wheat products that compete effectively with more traditional rice products. Korea has grown into a very important market for U.S. wheat producers because they buy our premium wheat classes and are willing to pay more to extract that quality from our market,” said USW Vice President and West Coast Office Director Steve Wirsching. “This trade team provides a way for the millers to learn more about the upcoming harvest so they can do a better job of originating the best quality we have to offer.”
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