The FSN article reports on a new survey of 32 leading grocery chains about their in-store recall notification practices. The survey was by the Center for Science in the Public Interest, a Washington, D.C.-based nonprofit group formed in 1971. It finds policies of several companies so "woefully inadequate" that consumers may or may not hear about even serious food safety problems.
The center was concerned that some important features of the Food Safety Modernization Act (FSMA), the sweeping reform of food safety laws that was signed into law in 2011 are not being fully implemented. The law included a number of provisions that shifted the focus of food safety efforts from responses to contamination to efforts to prevent it. Notifying consumers when products have been found to be contaminated is an important part of the industry's new responsibilities, CSPI notes.
Some stores routinely post recall notices where shoppers are likely to see them. Yet others, such as Pittsburgh, PA-based Giant Eagle, do not. These including Whole Foods and Aldi who "would not reveal their recall notification policies," CSPI says, and this risks serious food safety loopholes.
While most chains responding to the CSPI survey said they post product recall notices in their stores, "the placement varies." Some post them at store entrances, some at cash registers and some where the recalled product had been removed from store shelves. CSPI suggests these rules need to be tightened.
The new food safety law requires FDA to put together recall notices based on producer information and expects grocery chains of 15 stores or larger to keep the notices in easily visible locations for two weeks. However, CSPI says that FDA has yet to adopt any such notification system even though the FSMA was signed into law in 2011.
In a letter sent Wednesday to FDA Deputy Commissioner Stephen Ostroff, CSPI's senior staff attorney, David Plunkett, wrote that FDA has so far only conducted one public hearing and issued an advanced notice of proposed rulemaking about the recall notification process. "We surveyed the leading chains for the report and found that most already post notices in the store. The practice, however, is not universal, demonstrating that voluntary actions, while laudable, cannot replace mandatory rules," Plunkett told Ostroff in the letter.
CSPI noted that they had also asked retailers if they use data collected by loyalty cards or other programs to directly notify consumers who have purchased recalled foods. The top three, which are Walmart, Kroger and Costco, all said that they do directly notify consumers. Others, such as Publix, H-E-B and Whole Foods, don't have loyalty cards or frequent shopper programs that collect data. Food Lion, Cub Foods and Winn-Dixie, which indicated that they do collect such data, didn't disclose whether they use it to notify consumers about recalls, CSPI reported.
CSPI recommended that consumers watch for recall notices in supermarkets and safely dispose of, or return, recalled products, and that consumers should make sure that stores loyalty programs have accurate contact information on file.
Given the amount of interest consumer advocates claim in consumers' "right to know" about food contents, it is possible that the CSPI report will become a best seller and that firms that do not make serious efforts to inform consumers of recalls will be punished. It is particularly surprising that retailers with prominent "healthy food" profiles would be slow to inform consumers of severe potential health threats.
Still, CSPI is right that FDA should be much more active on this issue and press the industry to insure that consumers are fully warned when such threats occur. Certainly, an effective food safety system is in the interest of producers nationwide, and FDA's response to this concern should be watched carefully, Washington Insider believes.