The USDA Ag Marketing Service announced it would approve the $3 million annual payment by the National Pork Board to the National Pork Producers Council for a trademark purchase. NPPC President John Weber says it’s for “Pork, the Other White Meat” slogan and icon and he’s pleased with the decision. The approval comes as the Humane Society is challenging USDA’s approval of the “Pork, the Other White Meat” trademark in court. Weber said the Ag Marketing Service found the value of the trademark exceeds the value of the original purchase price, which his group knew all along. Weber said NPPC would continue working with USDA as the court case proceeds. Earlier, the NPPC and the Pork Board put pressure on USDA, which was thought to be in settlement negotiations with HSUS regarding the court case earlier this year. They wanted USDA to mount a strong defense of the purchase agreement.
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