USDA’s Foreign Agricultural Service is accepting applications for its Agribusiness Trade Mission to Vietnam, Nov. 9-12. This mission to Ho Chi Minh City will directly connect American producers with buyers in one of the fastest-growing markets in Asia. USDA is accepting applications through July 31. Vietnam is the seventh-largest export market for U.S. agriculture – valued at $5.6 billion in 2025 – making the U.S. Vietnam’s second-largest supplier of agricultural goods. With a population of more than 100 million, Vietnam is also Southeast Asia’s third-most-populous country. With Vietnam’s booming food processing, hospitality, and retail sectors, specific products are of interest, including fresh fruit, dairy, poultry, feed, cotton, ethanol, and forestry products. Younger Vietnamese consumers are also putting greater emphasis on health and wellness, opening the door for health and wellness brands, organic producers, and premium snack manufacturers.