GROWMARK, a farmer-owned cooperative, and Indigo Ag have announced a joint effort to spur participation in the growing market for agricultural carbon. The companies say because of this collaboration, GROWMARK SYSTEM’s network of retailers will help farmers navigate an increasingly complex soil carbon market and confidently get started on carbon farming through the only high-quality, third-party verified credit program in operation, called “Carbon by Indigo.” GROWMARK and Indigo will provide farmer-owners with the end-to-end support necessary to succeed in the agricultural carbon opportunity. Participating retailers will help farmers evaluate and enroll in “Carbon by Indigo” and implement beneficial farming practices proven to sequester carbon and abate greenhouse gas emissions. Indigo will leverage its capabilities for measuring and verifying on-farm environmental impact at scale to translate the effects of farmers’ efforts into a new source of revenue in the form of carbon credits. “The opportunity for farmers to benefit from public demand for high-quality carbon credits is tremendous,” says Mark Orr, Vice President of Agronomy with GROWMARK. “We’re proud to work with Indigo to provide our farmer partners with a simple and informed path to generate maximum revenue for their efforts.”