Tyson Preps New Plant-Based Products

(Dow Jones) -- After investing in several alternatives to conventional meat, top US protein processor Tyson Foods is preparing to launch a new brand initially focusing on all-veggie products. Tyson's prepared foods president, Sally Grimes, says the new "Green Street" brand will be aimed at "grocerants" -- those eating establishments like delis housed inside grocery stores -- that will debut with a lineup of bowls centered on plant-based proteins. Grimes, speaking at an investor event, says it's a way for Tyson to use some capabilities from recent deals, like its purchase of sandwich maker AdvancePierre, to build on its existing business supplying rotisserie chicken and deli meats to delis.