New results from a research
firm shows U.S. adults who eat plant-based proteins do so for taste
above all other factors. Research firm Mintel reports 52 percent of
adults surveyed say taste is the top reason for the choice, outranking
diet concerns at ten percent, animal protection at 11 percent, the
environment at 13 percent and even health at 39 percent. Meat industry
publication Meatingplace reports the research was based on responses
from more than 1,800 U.S. internet users aged 18 or over that eat
plant-based proteins. The study also indicated that 46 percent of
Americans agree that plant-based proteins are better for you than
animal-based options. However, Mintel senior analyst Billy Roberts notes
that overall consumption of plant-based proteins remains low. The
Mintel survey showed that 67 percent of Americans agree that meat is
essential to a balanced diet and 51 percent believe a meal is not
complete without meat.
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