The U.S. Farmers and Ranchers Alliance calls the new video created by the CLIF Bar Family Foundation a new low for the organic industry. USFRA CEO Randy Krotz says the “Seed Matters” video attempts to scare the public about GMO crops uses unrealistic imagery, including thin skeletal fish and seeds on steroids, to promote an organic agenda. The video depicts Mr. Seed as a mouthy, manure-eating organic seed who calls organic seeds “the real breeding innovators.” In response to the video, USFRA’s Krotz said “the outright demonization of conventional agriculture and family farms is despicable.” He called on agriculture to come together and respond as a collective and united force because the video is “unjust and raises unrealistic fears about the food we grow and the health of it.”
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