The USDA’s Foreign Agricultural Service recently announced the America First Trade Promotion Program, and U.S. soy groups applauded the move. The American Soybean Association, the U.S. Soybean Export Council, and ASA’s World Initiative for Soy in Human Health (WISHH) expressed strong support for the initiative, which established an estimated $285 million in funding for 2026 and offers a timely and strategic opportunity to bolster U.S. soybean export development in non-traditional markets for American farmers. For U.S. soybean farmers, this source of funding will help accelerate efforts to diversify export destinations, strengthen value-added processing, highlight the sustainability profile of U.S. soy, and reinforce supply-chain reliability for global customers. “For U.S. soybean growers, the America First Trade Promotion Program offers renewed momentum behind efforts to work with new markets, deepen existing trade relationships, and keep American-grown soy at the forefront of global feed and food chains,” said ASA President Caleb Ragland.
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