The Fertilizer Institute selected three sets of agricultural retailers and their farmer partners as the 2025 4R Advocates. These grower-retailer partners were recognized for their outstanding commitment to implementing nutrient management practices grounded in the 4R principles: applying the Right fertilizer source at the Right rate, Right time, and in the Right place. “Our 2025 4R Advocates are leading the charge in three unique regions when it comes to sustainability and stewardship in agriculture,” said TFI President and CEO Corey Rosenbusch. “Their dedication to the 4Rs supports healthy soils, strong yields, and a more resilient food system.” Now in its 13th year, the 4R Advocates program showcases the tangible benefits of 4R Nutrient Stewardship through real-world application and field-level results. The 4R framework is designed to provide farmers with research-based, practical tools to improve crop productivity, enhance environmental outcomes, and promote sustainable farming. You can find the winners at the TFI website.
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