The Dairy Checkoff is doubling down on one of the most critical windows of human development, with its “First 1,000 Days” campaign. It’s a multichannel strategy that positions dairy as essential for optimal brain growth and cognitive development from conception through a child’s second birthday. The surround-sound campaign is designed to meet today’s parents where they are: in their social feeds, on trusted parenting platforms, through pediatric offices, in WIC clinics, and on digital search engines, all with content rooted in science, relevance, and personal connections. “The first 1,000 days set the foundation for a lifetime of health,” said Lindsay Datlow, senior vice president of nutrition affairs at the farmer-founded National Dairy Council. “Dairy foods like milk, cheese, and yogurt provide seven of the 14 nutrients identified by the American Academy of Pediatrics as vital during this period.” The initiative includes promotion across third-party media outlets and the checkoff’s USDairy.com site.
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