The American Lamb Board has officially announced the return of the popular campaign called the Summer Lambventures Grill-Off for 2025. This year’s initiative aims to enhance consumer engagement by introducing a competitive twist that features both amateur and professional hosts. The campaign ran from May 19 to July 6, and a public voting period continues on until August 29, 2025. Nine amateur hosts from three distinct lifestyle categories, including Patio Party Planners, Fit Foodies, and Outdoor Adventurers, will organize grilling parties centered around American Lamb. The public will have an opportunity to vote for both their favorite Pro and Amateur Host parties. The campaign is intended to solidify American Lamb’s position as the go-to protein for summer gatherings in 2025. “Building on the success of last year, the Lambventures Grill-Off is set to be an epic event that will help ALB reach several strategic goals,” said ALB Chair Jeff Ebert.
Welcome
