The Wisconsin Soybean Marketing Board is using a national model to show state growers where their checkoff dollars are being spent. Farmer and Board President Jonathan Gibbs says he has participated in the See for Yourself Tour through the United Soybean Board’s national checkoff and wanted to do the same thing at the state level. Gibbs says, “We kind of did it as a pilot program last year, and we decided we wanted to open it up to basically any of the checkoff-paying farmers that were interested this year.” Gibbs says they have eight slots open for farmers to participate in the three-day statewide tour highlighting projects the checkoff has invested in. “We’re basically showcasing in-state, whether it’s research dollars or other investment dollars that we’re doing, research, promotion, new uses, education. We’re trying to convey that to our soybean farmers.” Gibbs says the Wisconsin Soybean Marketing Board wants to be as transparent as possible, showing farmers where their checkoff dollars are being spent.
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