Cultured meat company Memphis Meats announced this week a rebranding to UPSIDE Foods. The move comes as the company prepares to produce its first consumer product, cultured chicken. Uma Valeti, CEO and founder of UPSIDE Foods, says, "the evolution to UPSIDE Foods communicates our passion and potential to make our favorite foods healthier for the planet." The company released the world's first cultured meatball in February 2016 and the world's first cultured poultry in March 2017. Cultured chicken products will be available to consumers later this year, pending regulatory review. Grown from animal cells, the UPSIDE chicken cultivated without the need to raise an animal, and is not a plant-based meat alternative. To create the products at scale, UPSIDE Foods has broken ground on a pilot plant in the San Francisco Bay Area. The first custom-built for meat cultivation, the end-to-end facility will produce, package and ship cultured meat all under one roof.
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