Organic fresh produce in the third quarter of 2020 saw a continuation of trends established in March of this year, with elevated sales across the entire category. A report by the Organic Produce Network shows fresh produce sales topped $2.2 billion for the quarter and accounted for 12 percent of all produce sales, compared to a dollar share of 9.8 percent in the second quarter. Organic Produce Network CEO Matt Seeley says, “sales of organic fresh produce show no signs of slowing and continue to be a major growth opportunity for retailers across the country.” Packaged salads, strawberries and herbs generated the highest growth in organic dollars in the third quarter. Bananas continued to be the volume leader of organic produce offerings, generating 18 percent of total volume and increasing by 8.3 percent from the previous year. For the first half of 2020, organic fresh produce sales were up 11 percent in dollar growth and 13 percent in volume compared to last year.
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