The Plant-Based Products Council released its 2025 Consumer Trends Research, revealing overwhelming public support for plant-based products. This is the sixth year the Council has conducted annual research to track consumer awareness, perceptions, and purchasing behavior related to plant-based products. “This year’s research makes one thing unmistakably clear: Americans see plant-based products as the future,” said James Glueck, executive director of the Plant Based Products Council. The 2025 Consumer Trends Research shows 71 percent of consumers are familiar with plant-based products. 85 percent of consumers view plant-based products favorably. Up to 68 percent of consumers say they use plant-based products at least monthly. 63 percent of consumers say they purchase plant-based products at least monthly. Almost three in four consumers support policy incentives and government investment in the American ag bioeconomy. The findings show plant-based products are firmly established as a mainstream consumer expectation and not a niche trend.
Welcome
