As the conversations around seed oils grow, U.S. soybean farmers can be confident that their investment in the edible oils market is backed by strong, peer-reviewed science. Research continues to reaffirm the health benefits of seed oils, particularly soybean oil, emphasizing its value in the food industry and strengthening consumer trust in U.S. soy. This Soy Foods Month, the United Soybean Board is highlighting the essential role of soybean oil in American diets. This product continues to benefit consumer health and drive profitability for U.S. farmers. “The Soy Checkoff invests to protect U.S. soybean farmers’ stake in the edible oils market and uphold the reputation of the healthiness of soybean oil,” says Sara Stelter, USB farmer-leader and Wisconsin farmer. “Together with our partners, we’re working to reclaim the narrative around seed oils.” Despite the misinformation circulating about seed oils, the Soy Checkoff is leading efforts to set the record straight.