Smithfield Foods is the pork brand Americans trust the most. That’s according to a recent consumer survey conducted for Newsweek Magazine. Smithfield was honored for trust, which consumers measure through product pricing, quality, and transparency, and as a winner of the 2022 BrandSpark Most Trusted Award. “Smithfield Foods prides itself on providing consumers with wholesome, safe, and affordable food,” says Tim Zimmer, executive vice president of marketing for Smithfield Foods. “Being recognized as the most trusted pork brand is a testament to the dedication and commitment of our more than 60,000 team members worldwide to provide ‘Good Food. Responsibly®.’” Newsweek works with BrandSpark International, a leading market research and consulting firm, to give out the awards. More than 14,700 American shoppers determined the award winners through their top-of-mind unaided responses for categories in which they’re shopping. The results are ranked based on the greatest volume of mentions as the most trusted brand in each category.
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