Osborn Barr Paramore launched a new report outlining the purchasing mindset of U.S. growers. The new report offers timely analysis on the factors influencing the decision-making of U.S. farmers and outlines where opportunities exist for brands to better serve growers. OBP surveyed 300 corn and soybean growers during the recent harvest season, with the focus on current trends in farm input planning and buying behavior. “Farmers are now saying the quiet part out loud: they need brands to meet them where they are in the face of a market environment that breeds risk and incessant operational evaluation,” said Rhonda Riles, OBP President. “These dynamics have farmers changing their thought processes, and the report dives into those dynamics and provides a couple of ways that brands can start to activate around these insights.” The report, titled “OBPulse: The Purchasing Mindset of Growers,” is available at obpagency.com
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