Farmers for Soil Health is a group that empowers farmers to lead the charge in sustainability. The group puts real money directly into their hands to drive change where it matters most: at the farm level. FFSH has an initiative program to offer an opportunity for farmers to make a meaningful impact on soil health while benefiting financially. In the program’s first year alone, 238 farmers enrolled over 78,000 acres, pushing the initiative closer to its goal of doubling cover crop adoption to 30 million acres across the U.S. by 2030. Participating farmers who plant cover crops get payments to help transition totaling $50 per new acre over cover crops planted over a span of three years. Farmers with existing cover crops can get a one-time payment of $2,000 per acre. Farmers in 20 states are eligible for enrollment in the cost-share programs. For more information go to farmersforsoilhealth.com.