The National Milk Producers Federation says the Food and Drug Administration’s plant-based beverage proposal “falls woefully short of ending the decades-old problem of misleading plant-based labeling using dairy terminology.” In comments to the FDA on the proposal, NMPF emphasized the importance of transparent product labeling to ensure consumer understanding. NMPF president and CEO Jim Mulhern says, "FDA's draft guidance is an encouraging first step toward promoting labeling transparency in the marketplace, but it's not enough." In its comments, NMPF commended FDA for its acknowledgment of consumer confusion over the nutritional content of dairy imitators. Still, NMPF cautioned FDA to adhere to the law by going through the proper legal process, as outlined in NMPF's Citizen Petition and comments. Because of the voluntary nature of the proposed guidance and FDA's undependable labeling enforcement history, NMPF continues its work in Congress to pass the bipartisan, bicameral DAIRY PRIDE Act, which would direct FDA to enforce its own rules and clarify that dairy terms are for true dairy products.
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