Fake Chicken Imitator Receives Investment

A $200 million investment allows the LIVEKINDLY co. to expand its plant-based foods operations. The company claims its “leading a movement to build a sustainable future” with the investment from founders, entrepreneurs and global leaders. Brands under its portfolio offer consumers non-GMO, plant-based chicken alternatives and include the Fry Family Food Co. and LikeMeat, as well as the plant-based digital media platform, LIVEKINDLY Media-from which the new company's name derives and means “embracing a sustainable and compassionate lifestyle.”  With these investments and others, the company is the only company in the plant-based food sector to own and operate the entire value chain of production. The plant-based protein market could reach nine percent of the estimated $2.7 trillion global meat market by 2040. The founders' round of funding will be used for further acquisitions, scaling the current plant-based food portfolio of brands and investments to rapidly increase the plant-based food industry capacity.