Global ID Group, based in Fairfield, Iowa has rebranded as FoodChain ID. Formerly, the organization was comprised of three distinct divisions: Genetic ID, CertID and FoodChain ID. Company leaders say the change “satisfies a need expressed by our largest customers,” of being able to utilize the services of all three divisions via a single point of contact. The former Global ID Group has spent more than 20 years offering specialized services for the food, beverage, ingredient and food component industries, spanning the entire food supply chain. One of the company's most popular services is the Non-GMO Project verification service, which is now the “most widely recognized standard” in North America for verifying Non-GMO food production operations. Since 2007, FoodChain ID has verified the majority of the Non-GMO Project Verified market in North America-over 50,000 products representing thousands of brands.