Goodyear Introduces Soybean Tires

Goodyear will introduce a tire made with soy-based rubber this fall. The assurance WeatherReady tires for passenger vehicles features a soy-based rubber compound that remains soft at lower temperatures, leading to enhanced traction in dry, wet and winter conditions. The United Soybean Board says the tires offer another market opportunity for U.S. soybean farmers. Goodyear's interest in soybean oil included a look at sustainability, a priority for many corporations throughout the United States. However, what they found was a competitive advantage, according to USB. The United Soybean Board worked with Goodyear in creating the rubber compound, a move that USB board members say helps increase demand for soybeans and increase profit opportunities for farmers. Goodyear's Assurance WeatherReady tire will be widely available in September 2017, offered in a wide range of sizes, covering 77 percent of cars, minivans and SUVs on the road today.