Despite high meat prices and ongoing economic uncertainties, consumer demand for meat, including American lamb, remains robust. Retailers are reporting continued year-over-year growth in both dollar sales and volume, a clear indicator of steady, resilient consumer loyalty. But shoppers are also becoming more budget-conscious, buying less per trip to the store and opting for lower-priced options like ground lamb. That reflects broader shifts in sentiment and spending across the food industry. This year, lamb and yearling slaughter numbers are about 39,000 head, 3.1 percent higher than last year, and above the five-year average from 2019-2023. “Checkoff dollars invested by the American Lamb Board continue to help consumers learn more about preparing American lamb, and we’re seeing steady growth,” said ALB Chair Jeff Ebert. Through July, U.S. lamb imports totaled 174.9 million pounds, down 4.5 percent year-over-year. Mutton imports are notably lower, down almost 50 percent from last year.
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