While U.S. consumers drink less milk every year, overall dairy sales are on a positive streak. Cheese, butter, and yogurt are fueling category growth, along with new dairy-based products designed to capitalize on convenience, health, and snacking trends. A new CoBank report says the outlook for dairy retail sales remains strong with additional room for growth even as consumer preferences and purchasing behaviors evolve. “The healthy snacking category is a growing megatrend that dairy products can capitalize on with a host of conveniently packaged solutions from low-fat cheeses to specialty yogurts to functional dairy drinks,” says Corey Geiger, lead dairy economist with CoBank. Cheese continues to anchor the dairy category, with annual sales climbing. Butter is enjoying a comeback in the U.S. as per capita consumption has climbed 43 percent in 25 years. Yogurt has moved from being a morning meal to becoming an anytime snack or healthy dessert choice.
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