The American Soybean Association Wednesday announced Gena Perry as executive director of ASA’s World Initiative for Soy in Human Health program. Perry, who currently serves as project director-global strategy, will assume the new role February 28. Perry joined WISHH in 2019 as project director of WISHH’s USDA-funded Food for Progress poultry project in Ghana. Before joining WISHH, she lived and worked in West Africa for AgriCorps and 4-H Ghana. She steps into the position following Liz Hare, who was in the role since 2018 and continues to serve as a consultant to WISHH during the transition. Perry says, "I look forward to expanding our activities with U.S. soybean growers and our U.S. and international partners." The 22-year-old WISHH organization is now working in a record 28 countries in Asia, sub-Saharan Africa and Latin America. WISHH has a strong record of implementing programs with the support of state soybean organizations, the United Soybean Board and the Department of Agriculture.
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