The world’s largest protein company and second-largest food producer has entered into an agreement to purchase Vivera, Europe’s third-largest plant-based food company. JBS SA announced the agreement Monday, worth $410 million. Vivera develops and produces a broad range of plant-based meat replacement products for major retailers in over 25 countries across Europe, with market share in the Netherlands, the United Kingdom and Germany. The deal includes three manufacturing facilities and a research and development center located in the Netherlands. The acquisition of Vivera strengthens and boosts JBS’ global plant-based food platform, according to the company. Strong growth is expected in the plant-based protein category throughout global markets. The deal will add a brand to JBS' portfolio that is well- established in consumer preference, strengthening the company's focus on value-added products. To nurture its entrepreneurial spirit, JBS plans to manage Vivera as a standalone business unit with its current leadership team to remain in place.
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