Push Continues To Revive COOL Via NAFTA Talks

Bringing mandatory Country of Origin Labeling (COOL) back into force via the current NAFTA 2.0 negotiations is being called for by the Coalition for a Prosperous America (CPA).The group contends reinstatement of COOL labeling will help US consumers to find safer food alternatives and will also help to boost domestic agriculture. "If the president wants to extend his ‘Buy American, Hire American’ agenda to the nation’s agricultural sector, then we need to revise our food labeling policies,” said CPA Chair Dan DiMicco. “Americans undoubtedly want to buy safe, domestically farmed beef and pork. They should have the option to choose where their food is raised.”CPA believes the U.S. Trade Representative should negotiate with Canada and Mexico to reinstate COOL labeling for both beef and pork.However, Canada and Mexico still retain the right to retaliate against the U.S. if mandatory COOL is brought back.